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Program Goals and Outcomes

Internal & External Assessment Results For BA/BS, MBA and AA

Business Administration Department Bachelors of Arts & Bachelors of Science Program Assessment Plan

The general outcomes of the Business Department were developed through an iterative process that started with a face-to-face meeting with all of the department’s full-time faculty and was continued via email correspondence due to conflicting schedules and full faculty meeting agendas. Each department specialist was expected to make sure that each outcome reflected any requirements of their particular field. Consequently, each faulty member was expected to review and consider any related professional organization standards.

The goals and outcomes are as follows:


1. Conducts an effective oral presentation in which timely business issues are analyzed, interpreted and resolved.

1. Demonstrate: Group oral presentation about analysis of a selected organization's culture with recommendations about how to meet stated organizational goals.

2. Writes an effective research paper and/or case study about topical business issues.

2. Prepares written strategic analysis of a selected corporation.

3. Demonstrates use of appropriate technology in communicating business data and information.

3. Use of Internet and PowerPoint technologies to communicate analyses of marketing mixes of large corporations.

4. Guides a newly formed team of five or more students in developing innovative solutions to complex business situations.

4. Students form study groups outside of class and students break out into groups to solve in-class exercises.

5. Develops cohesiveness in a newly formed team of five or more students.

5. Students participate in self-managed team of five members to deliver quality recommendations for a company’s marketing efforts within a specific time frame.

6. Respects the opinions of others, even when expressing contradictory viewpoints. 6. Students participate in self-managed teams that must work cooperatively and cohesively to deliver quality analyses.
7. Demonstrates behaviors of a business professional. 7. Listen attentively and participate actively during classroom discussions. Prepare chapter outlines for class discussions.
8. Resolves real-life business ethical dilemmas by applying well-constructed criteria that respects the stakeholders involved. 8. Multiple case studies provide experience dealing with complex, difficult issues requiring personal judgment rather than “book answers.”
9. Applies emphasis-specific theories to real-life business situations to identify alternative courses of action. 9. Students perform financial analysis in final project. Liquidity, Capital Structure and Performance Analysis.
10. Constructs innovative and creative solutions to business situations not specifically suggested by the text or the instructor. 10. Students are challenged to use integrated approaches in the communication of solutions proposed for each case study.
11. Students participate in a low-level version of the CapSim online simulation during which they manage the Marketing, Finance, Production and Operations of a “virtual” company. 11.Transfers and applies learning outcomes from one course to another.

Ability to analyze and record transactions in journal form.