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Course Descriptions

BUS 4 - Business Foundations and Analysis (3)
An analytical survey of the principles and skills necessary for accounting, economics, marketing, finance, human resources, management, and government policies as they apply to business in the United States and globally. Through the course students develop a framework for analyzing business issues and develop critical thinking skills to solve organizational problems. This course will include an introduction of the case method.

BUS 5/POL 5 - Business Law I (3)
An introduction to the development of legal principles for business activity, as found in common law, statutory laws, and the Uniform Commercial Code. Use of case studies for practical applications. Introduction to legal reasoning and legal writing; concentration on contracts and their use throughout all business negotiations; introduction to issues of commercial liability and sales transactions. GS-IIIG (Same as POL 5)

BUS 15A - Accounting Principles I (3)
Course emphasis is on the measurement, valuation, and the accumulation of accounting data. Topics include the accounting cycle through financial statements, accounting for merchandise, internal control, notes, bad debts, inventories and accounting for tangible and intangible assets. Focus is on the sole proprietorship. GS-VIIA

BUS 15B - Accounting Principles II (3)
Course emphasis is on the measurement, valuation and the accumulation of accounting data. Topics include accounting for partnerships, corporations, bonds, cash flow statements, present value, annuities, financial statement and analysis and an introduction to managerial accounting. Prerequisite: BUS 15A. GS-VIIA

BUS 16A - Accounting Principles I (4)
Course emphasis is on the measurement, valuation, and the accumulation of accounting data. Topics include the accounting cycle through financial statements, accounting for merchandise, internal control, notes, bad debts, inventories and accounting for lived tangible and intangible assets. Focus is on the sole proprietorship. Faculty-guided lab experiences are provided for additional reinforcement of course concepts. GS-VIIA

BUS 16B - Accounting Principles II (4)
Course emphasis is on the measurement, valuation and the accumulation of accounting data. Topics include accounting for partnerships, corporations, bonds, cash flow statements, present value, annuities and financial statement analysis. Faculty guided experiences are provided for additional reinforcement of course concepts. Prerequisite: BUS 16A. GS-VIIA

BUS 21 - The Essentials of Business Writing (3)
This course develops the writing and communication skills needed for success business with an emphasis on basic mechanics, formatting, and persuasive techniques.  The course focuses on practical experience writing business reports, letters, memoranda, executive summaries, proposals, and presentations as well as reading comprehension, the cornerstone of clear writing.

BUS 92/PHI 92 - Business Ethics (3)
A case study approach to business ethics, taking into consideration the perspectives of management, labor, consumer or public, governmental agencies, and environmental or other special interest groups. Using a basis in ethical theory, the course will cover areas such as public welfare, issues in hiring (affirmative action, quotas) and business practices (product liability, honesty, business bluffing, advertising, sexual harassment, racism), environmental concerns, global issues (apartheid, social injustice, exploitation of the third world), corporate decision-making and responsibility. Students who take this course may not take PHI 21 for credit. Honors students should take PHI 21H, not PHI 92. GS-VB2, VI

BUS 93 - Special Topics (1-3)
Course or seminar in current issues in business administration. Topics change each semester.

BUS 97 - Independent Study (1-6)
Lower division course, independent study or directed readings on business-related topics. Prerequisite: Consent of faculty member and approval of department chairperson.

BUS 104 - Investment Analysis and Management (3)
Survey of investments including corporate and government securities, real property and financial intermediaries. Study of financial investments with emphasis on security analysis, valuation and portfolio management. Prerequisite: BUS 130.

BUS 106/POL 105 - Business Law II (3)
Upper level study of business law. Applications to areas of agency, partnerships, corporate law, sales, criminal and civil liability, product liability and insurance. Prerequisite: BUS 5.

BUS 122 - Management Communications (3)
This course develops both oral and written business communications skills through the study of communications theory in conjunction with practical communication assignments. Specific content areas include management and decision-making case studies, internal and external written communications, business proposals, group dynamics, interviews and business presentations.

BUS 123 - Travel and Study Abroad (3)
This course is designed to acquaint participants with the business, historical, cultural, and social environments of the countries visited. Visits will be arranged to business organizations as well as with government officials connected with economic and business development. Areas visited may include South America, China or East Asia. The class can be repeated for credit.

BUS 125 - E-Commerce/E-Business (3)
This course will cover the current status of electronic public transactions (E-Commerce) and business to business (E-Business). Topics will include the internet, intranet, extranet, security and the impact of the World Wide Web on marketing, business relationships, and changing supplier, customer relationships.

BUS 127 - Accounting and Finance for Small Business (1)
This course will focus on the selection and formation of various business entity types. We will explore diverse sources of business capitalization including, but not limited to, venture capitalists, corporate angels, and assistance available through the Small Business Administration. We will analyze financial statements and study government reporting requirements for the most frequently selected business entity types.

BUS 128 - Accounting Systems for Small Business (1)
Students are introduced to the latest versions of various automated accounting systems used today in small business. They are subsequently immersed in a thorough hands-on application of commonly used software such as Quick Books or Peachtree. Students will enter transactions, prepare general ledgers, process payroll, and prepare and analyze financial statements.

BUS 130 - Principles of Finance (3)
This course is designed to provide students with a broad-based understanding of financial concepts and their applications. The course will explore (a) the financial system: - components, institutions, and functions; (b) business finance and management application of financial principles on a micro and macro level; (c) financial policy: the methods and effects of government debt and fiscal policy. Prerequisites: BUS 4 (except for Weekend College), ECO 1, ECO 2, BUS 15A, BUS 15B, MTH 38.

BUS 131 - Managerial Accounting (3)
The application of accounting analysis to business decision, planning and control. Integrating information systems with specific emphasis on cost concepts and applications, budget, cost volume profit relationships and decision making from the capital investment and pricing viewpoints. Prerequisites: BUS 15A and BUS 15B.

BUS 133 - Money, Politics, and Business (3)
This course explores the relationship between business and government in the United States-- the influence of environmental forces on business institutions and the impact of corporations on their environment. Through this course, students develop an analytic framework for exploring political institutions and practices, social and ethical responsibilities, regulation and the policy making process, environmental issues, consumer concerns, workplace multiculturalism and diversity, global issues, and institutional reform. GS-IIIG

BUS 137 - Intermediate Accounting I (3-4)
The beginning of the in-depth study of financial accounting. Topics include the conceptual framework, financial statement preparation, concept of future and present value, revenue and expense recognition, accounting for cash and receivables, inventory and fixed asset accounting. Prerequisites: BUS 15A, BUS 15B.

BUS 138 - Intermediate Accounting II (3-4)
The conceptual and procedural aspects of some of the more complex topics of financial accounting are studied. Topics include long-term debt, leases, pensions, error corrections and the statement of cash flows. Prerequisite: BUS 137.

BUS 139 - Managing Non-Profit Organizations (3)
This course will introduce managerial theories to lead non-profit organizations. The learning experience includes review of literature, class presentations and active sponsorship of service organizations. A service-learning project integrates theory with practice, requiring team cooperation, planning, and accountability. Also, EDU 138C, GER 138, PSY 138 and SOC 138.

BUS 140/BUS 140H - Women's Issues in Business and Economics (3)
Survey of issues that affect women in business and review of the feminist critique of classical economic theory. Topics surveyed may include women's labor history, Marxist feminism, socialist feminism, feminist organizational theory, women in management, the wage gap, the glass ceiling, gendered economic roles, women's issues in business law, affirmative action, and sexual harassment. GS-IIIG, VI

BUS 144 - Legal Issues in Entrepreneurship (3)
This course will discuss legal issues with an entrepreneur encounters while forming and running a start-up enterprise, including real estate purchases, leasing, employment law, human relations procedures, franchising, supply contracts and governmental administrative regulations.

BUS 145 - Entrepreneurship (3)
Introduction to the basic concepts and skills required of entrepreneurs. This course uses a applied approach--teaching students to recognize opportunity; screen ideas and develop a business concept, test that concept and create a new venture. Topics include entry strategies, business forms, franchising, entrepreneurial mindsets, management, marketing, capital requirements, financing sources, and site analysis. An entrepreneurial internship is required. Prerequisite: BUS 4 (except Weekend College)

BUS 148/ PSY 148 - Industrial Organization and Consumer Psychology (3)
Study of the psychological principles and techniques used in a business setting. Topics include the psychology of work, personnel selection, appraisal, job analysis, placement training, production efficiency and consumer behavior.

BUS 150 - Strategic Management of Nonprofit Organizations (3)
This course is designed to study, discuss, and the debate issues facing managers of nonprofit organizations. The goal of this course is to integrate skills in organizational behavior, marketing, finance, and analytical disciplines into strategic decision making in the nonprofit context. Topics explored include mission definition, competing internal and external demands, resource scarcity and uncertainty, governance systems, and managing strategic change. While the principle thrust of the course is on nonprofit organizations, there will be opportunities to examine ideas where public, for-profit, and nonprofit organizations interact. Prerequisite: BUS 185.

BUS 154 - Cost Accounting (3)
Budgeting responsibility accounting; inventory planning; performance measurement; costing methods; job order and standard costs; direct vs full costing; cost allocation; cost-volume profit analysis; analytic cost reports. Prerequisites: BUS 15A and 15B

BUS 155/POL 185 - Public Personnel Administration (3)
The process of formulating and administering public personnel policies; concepts and principles utilized in selected governmental personnel systems. Special emphasis on collective bargaining in public employment.

BUS 156/POL 186 - Introduction to Public Administration (3)
The executive function in government; principles of administrative organization, personnel management, financial administration, administrative law, and problems and trends in government as a career.

BUS 157 - Human Resources Department (3)
This course explores the contributions made by the modern human resource department to the success of business organizations. Particular ares of focus include job analysis, recruitment, training, compensation analysis, performance analysis, legal issues, and workforce diversity. The course content weaves the underlying theories of human behavior in organizations with the practical applications of these theories pertinent for future managers or human resource professionals.

BUS 158/POL 187 - Organizational Theory and Governmental Management (3)
Organizational structure, human factors in organization, dynamics of organizational change, internal adaptability to external environment, problems, limitations and trends in governmental organization and management.

BUS 160 - Principles of Marketing (3)
This course is designed to introduce students to the fundamentals of marketing. Through this course, (a) the foundations of marketing will be explored--product issues, pricing decisions, distribution channels and promotional strategies, (b) the users of marketing will be identified, (c) the role of marketing in the organization and society will be examined, (d) marketing objectives, tools, and resources will be assessed, and (e) components of strong marketing strategy will be evaluated. Prerequisite: BUS 4 (except for Weekend College)

BUS 161 - Principles of Advertising (3)
This course examines the major components of modern advertising and promotion. Key ares explored include the social and economic role of advertising; controls over advertising; planning of the campaign; the role of research; media strategy and coordination with other elements of the marketing communication mix. Prerequisite: BUS 160.

BUS 163 - Marketing Research (3)
Fundamentals of marketing and industrial research as an approach to problem solving. Business cases are used to develop the student's analytical ability and to demonstrate the application of business research fundamentals. Prerequisites: BUS 38, BUS 160

BUS 164 - Accounting, Taxes and Finance for the Small Business (3)
This course aims to prepare the new entrepreneur with a thorough, real world understanding of the accounting requirements for external and governmental reporting. This will involve making decisions in entity formation, establishing appropriate records and controls, and hands-on experience in preparing required financial statements, tax reporting documents and financial analysis. Students will be introduced to state-of-the-art accounting software in this endeavor and will learn how to research and find sources of business financing. Upon completion of this course, the student should have a strong understanding of the required administrative aspects of business formation, reporting requirements and business financing.

BUS 165 - New Media Marketing (3)
With a focus on emerging media channels for Marketing, specifically those that are digital in nature, this course teaches you how to plan, create, track and optimize advertising campaigns. Topics include media planning and buying; search engine optimization, search engine marketing, email marketing; podcasting, Vodcasting, cellcasting, and to use social networking communities, such as Blogs, Facebook, MySpace and Linkedin.  Prerequisite: BUS 160

BUS 168 - Marketing Seminar: Selected Topics (3)
An in-depth seminar in marketing. Primary activities include the exploration of advanced and specialized topics and issues of the field. Weekend College only. May be repeated once.

BUS 169 - Issues of Corporate Responsibility (3)
Application of theories developed in Business Ethics to issues arising in the practice of modern Business. Topics will vary by semester but the course will focus on newsworthy items that reflect the state of corporate business ethics. These issues may include marketing ethics, product liability, socially responsible investing, employee welfare and concerns of race and gender. Extensive case analysis is utilized to apply critical thinking skills to real business dilemmas. Introduction to Business Ethics (PHI 92) highly recommended.

BUS 170 - Real Estate (3)
Introduction to economics of land ownership and use; fundamental of ownership; financing; appraisal; management and transfer of residential and other real property, including an introduction to real estate investment issues. Prerequisite: BUS 5

BUS 171/POL 106 - Real Estate Law and Management (3)
This course develops those skills necessary to purchase, sell or lease real estate in commercial transactions: Business and legal aspects, purchase and sales contracts, conveyances, mortgage and trust deed transactions, property taxes, landlord and tenant law, wills and inheritance, and estates in land. Prerequisite: BUS 5

BUS 173 - Real Estate Investment (3)
Emphasizes problems and methodology for making the real estate investment decisions. Includes real estate versus other investments; real estate user and investor requirements; decision models; tax factors and syndication.

BUS 175 - Sales Management (3)
This course explores the function of sales and the relationship to the overall marketing program. Topics considered include setting sales objectives, formulation of sales strategy, development of a sales organization, selecting and working with distributors and dealers, measurement of salesmen's performance, evaluation of sales management performance, control of sales operations, and integration of sales and other marketing activities.

BUS 176 - Small Business Management (3)
This course comprehensively covers all activities required for the formation of new enterprises and certain aspects of managing growing organizations. The course explores the new venture creation process: business idea generation and evaluation, resource acquisition, customer identification and selling, developing a business pan, organization building, networking, and the technical issues entrepreneurs face in tax, legal and accounting areas.

BUS 177 - Management Information Systems (3)
This course is designed to familiarize the student with the fundamentals of information system development and use--giving students the competitive edge in the workplace of tomorrow. The course explores: (a) conceptual foundations, (b) information systems applications, (c) systems technology--processing, software, programming, (3) systems analysis, (e) management and societal issues. Prerequisite: BUS 4 (except Weekend College)

BUS 180A/B - Advanced Advertising Seminar (1-3)
An advanced seminar covering selected topics in copy writing, graphics, media and buying, advertising, budgeting, planning and management. Prerequisite: BUS 160 and BUS 161

BUS 181 - Global Business (3)
Global Business will explore the reasons trade takes place and the role of international organizations in the promotion of trade. The geographical, cultural, technological, economic and political factors influencing multinational business are discussed in detail. International management, finance, marketing, accounting, human resources, and law are part of the curriculum.

BUS 182 - Advanced Finance (3)
Case studies in financial management and capital budgeting. Strategies in debt and equity financing. Portfolio management. Prerequisite: BUS 130.

BUS 183 - Management Seminar (3)
This course in an in depth seminar in the area of management and organization. Primary activities include the exploration of advanced and specialized issues in the field. Prerequisite: BUS 185.

BUS 184 - Organizational Behavior (3)
This course brings the insights into human behavior in organizations brought forth by psychology and sociology and centers them on their implications for business organizations. Issues pursued in this course include group dynamics, communications, motivation, leadership, and decision making as well as organizational design, culture, development and change. The discipline of organizational behavior is unique in its combined goals of seeking organizational success while advocating employee empowerment.

BUS 185 - Principles of Management (3)
This course discusses the four principal functions of management: planning, organization, leadership and control, including quality control, managing cultural diversity, motivation and other leadership issues, decision making group communication and organization. Case studies explore these topics within the context of business ethics and corporate responsibility to the community. Prerequisite: BUS 4 (except Weekend College)

BUS 186 - Tax Accounting (3)
Statues, regulations, administrative rulings, and court decisions relating to Federal and California income taxes, including audit procedures. Students explore filing requirements, concepts of gross income and loss, exemptions, deductions of business and personal expenditures, nontaxable exchanges, capital gains and loss, and tax credits. Instruction includes preparation of a variety of federal and state income tax returns. Prerequisites: BUS 15A, BUS 15B

BUS 187 - Management Seminar: Selected Topics (3)
An in-depth seminar in the area of management and organization. Primary activities include the exploration of advanced and specialized topics and issues in the field. Weekend College only. May be repeated once.

BUS 188 - Auditing (3)
Audit functions of the CPA. Nature of audit evidence, audit procedures, audit work papers, audit reports, evaluation of internal controls and internal auditing, statistical sampling in auditing; problems of auditing computer-based accounting records. Prerequisite: BUS 15A, BUS 15B

BUS 189 - International Management (3)
Application of modern management theory to the administration of international business. The course will study the impact of multi-governmental policies upon the management of international enterprises. Prerequisite: BUS 185. GS-VI

BUS 190 - Business Administration Internship (3-6)
An intensive supervised work experience related to the student's major emphasis. Students are responsible for setting up the internship in conjunction with an appropriate faculty member and the Office of Career Planning and Placement. Internships must be approved by the Chair. Prerequisite: SPR 18

BUS 192 - Business Policy and Strategy (3)
This course is the capstone course for business administration majors. It provides an opportunity to integrate previous studies in functional areas--marketing, finance, economics, accounting, and management. Organizations are analyzed with respect to the effectiveness and appropriateness of strategies and goals in each of the functional areas and the synergies of the functional areas for achieving optimal results consistent with their respective missions. The major topics covered include (a) competitive analysis, (b) the strategic management process, (c) the role of the chief executive officer, (d) strategy formulation an decision making, and (e) strategy implementation and control. Prerequisites: Lower Division and Upper Division Core Courses

BUS 193 - Selected Topic (1-3)
Course, independent study, seminar, or directed readings in current issues in business administration.

BUS 194 - Consumer Behavior (3)
This course is designed to explore the complexities of consumer behavior. Through this course students will (a) develop an understanding of the key role of consumer needs and wants; (b) understand the role of marketing information systems, marketing research, buyer behavior and competitive forces; (c) explore target market selection, market positioning, and marketing strategies; and (d) examine the consumer perception in the market planning process of product, pricing, promotion and distribution. Prerequisites: BUS 160, BUS 185.

BUS 195 - International Marketing (3)
The role of marketing in the global business environment will be studied from the viewpoint of both the small business enterprise and the multinational corporation. Special emphasis will be given to how small business can get information and assistance for its efforts to enter the global marketplace. Topics covered will include the political, legal, economic, and cultural factors that impact businesses going global as well as issues of product development, pricing, promotion and distribution. Prerequisite: BUS 160.

BUS 196H - Senior Honors Thesis (3)
Open only to students admitted to the Honors Program.

BUS 197 - Independent Study (1-3)
Opportunity for independent study is available to qualified students. The student has responsibility for planning, implementing, and presenting the project; the faculty member approves the project, meets with the student several times during the term, and evaluates the final results.

BUS 198 - Advanced Accounting (3)
Problems associated with preparation of consolidated financial statements, foreign currency translation, partnerships, and governmental fund accounting. Prerequisites: BUS 137, BUS 138.

BUS 199 - Directed Study (1-3)
Opportunity for directed reading is available to qualified students. The faculty member shares the responsibility with the student, generally planning the readings and/or projects and meeting with the student regularly.

The emphasis in Accounting does not lead to a California Certified Public Accountant license.  There are additional units and other requirements that must be met after graduation in order to be eligible to sit for the CPA license exams.