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Members of Mount Saint Mary's ADthenians team pose for a picture after their presentation at the 2015 National Student Advertising Competition - hosted at the University's Doheny Campus.
Athenians compete at advertising’s highest level
The most prominent advertising competition in U.S. higher education visited Mount Saint Mary’s University in Los Angeles this spring.
On April 10, the Mount’s Doheny Campus hosted the American Advertising Federation’s western regionals of the 2015 National Student Advertising Competition (NSAC). But the University didn’t just host the competition; it challenged the competition.
Mount Saint Mary’s ADthenians advertising team was among those who qualified for the regionals, and the squad placed eighth overall. Other schools included the University of California, Los Angeles; University of Southern California; University of Nevada, Las Vegas, Chapman University; California State University, Fullerton; and many more.
“This event showcased our seriousness in business and marketing programs here at the Mount,” says Keith Gosselin, marketing professor and faculty advisor of the Mount’s ADthenians advertising team. “This was an invaluable learning experience for our students.”
“Without question, this was one of the most challenging and rewarding experiences of my college career,” says Anna Tillmanns ‘16, vice president of the ADthenians. “The hands-on experience of the practical application of my education is worth its weight in gold. It doesn't matter what your major is, if you ever intend to work in a team with others, this experience is infinitely valuable.”
The NSAC format revolves around a corporate sponsor that provides a real-world case study for all competing schools. This year’s sponsor was Pizza Hut. During the daylong event, teams pitched their plans for a new Pizza Hut marketing campaign to a panel of experts in the advertising industry.
“It was a great experience that gives you insight on what working with a firm will be like,” says Jessica Hernandez ’15. “It is fast-paced, stressful and a lot of hard work, but it is worth it and so much fun.”
“I have loved being a part of the ADthenian family,” adds Dianne Nalapo ‘15. “We have grown together and given so much to this presentation. I am proud of everything that we accomplished. Joining the team was one of the best decisions I have made in my college career.”
This marked the first year that Mount Saint Mary’s was selected as host, drawing hundreds of people to campus. But the University is no stranger to the national advertising contest, with 2015 marking the sixth consecutive year the ADthenians have participated.
“Being part of the ADthenian team has helped prepare me for my career,” says Tani Slauson ’15. “The campaigns I have worked on have been invaluable to my future.”
The ADthenians is a full-time club on campus, open to all students. It serves as an official chapter of the American Advertising Federation. “My experience as an ADthenian will not be forgotten,” says Tanya Morales ’16. “I am so happy to have gone through everything with my teammates. It is like creating a new family here at school.”
To learn more about the Mount’s Business Administration major and Marketing emphasis, visit the program’s site online .