A total of 18 units in the six courses listed below must be successfully completed by the student to qualify for the Entrepreneurship Certificate.
BUS 125 E-Commerce/E-Business (3)
This course will cover the current status of electronic public transactions (E-Commerce) and business to business (E-Business). Topics will include the internet, intranet, extranet, security and the impact of the World Wide Web on marketing business relationships, and changing supplier customer relationships.
BUS 126 New Ventures, Financing and Management (3)
This course will discuss the five key sources of financing for a new venture: initial funding by co-founders, debt financing, angel financing, financing through technology licensing and venture capital financing. Taking a global perspective on the financing of new ventures, we will study the implications of each form of financing on cash flow and co-founders' ownership share. Further this course will explore the role of management in securing and utilizing the new capital. The seminar is structured as a combination of lecture, class discussion and team-based experiential learning.
BUS 145 Entrepreneurship (3)
Introduction to the basic concepts and skills required of entrepreneurs. This course uses an applied approach-teaching students to recognize opportunity, screen ideas and develop a business concept, test that concept and create a new venture. Topics include entry strategies business forms, franchising, entrepreneurial mindsets, management, marketing, capital requirements, financing sources and site analysis. An entrepreneurial internship is required. Prerequisite: BUS 4 (except Weekend College).
BUS 157 Human Resources Development (3)
This course explores the contributions made by the modern human resource department to the success of business organizations. Particular areas of focus include job analysis, recruitment, training compensation analysis, performance analysis legal issues and workforce diversity. The course content weaves the underlying theories of human behavior in organizations with the practical applications of these theories pertinent for future managers or human resource professionals.
BUS 165 New Media Marketing (3)
With a focus on emerging media channels for Marketing, specifically those that are digital in nature, this course teaches you how to plan create, track and optimize advertising campaigns. Topics include media planning and buying, search engine optimization, search engine marketing email marketing, podcasting, Vodcasting cellcasting, and to use social networking communities, such as Blogs, Facebook, MySpace and Linkedin.
BUS 184 Organizational Behavior (3)
This course brings the insights into human behavior in organizations brought forth by psychology and sociology and centers them on their implications for business organizations. Issues pursued in this course include group dynamics, communications, motivation, leadership and decision making as well as organizational design, culture, development and change. The discipline of organizational behavior is unique in its combined goals of seeking organizational success while advocating employee empowerment.