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Changing the Face of Advertising

ADthenians comprise the only all-female team at the National Student Advertising Competition

February 24, 2021

This year’s ADthenians, the team that competes in the National Student Advertising Competition (NSAC) in which teams create an advertising campaign for a company, are looking forward to the District 15 championships this spring. In their district, they compete against the likes of UCLA, USC and UC San Diego. 

The ADthenians hope to change the advertising industry by bringing more women to agencies. Katherine Farrell has since left the team. Not pictured: Abigail Christie and Daniela Navarro.
The ADthenians hope to change the advertising industry by bringing more women to agencies. Katherine Farrell has since left the team. Not pictured: Abigail Christie and Daniela Navarro.

 

Such large schools’ teams are likely comprised of all business majors. Some may even be getting a concentration in advertising. Because the student body at Mount Saint Mary’s is considerably smaller at under 3,000, the ADthenians are an exciting mix of visionaries and hard workers from all different types of backgrounds and majors. And they know how to hold their own.

But they do have big shoes to fill. In 2020, the ADthenians placed third in the district competition. Last year’s creative director, Josie DeBellis, said, “We never let anything stop us. I knew we were winners because I have never seen so much resilience manifest among such a small group of dedicated women.”

DeBellis’ team dealt with the Getty fire and had their work toward this competition interrupted by the pandemic. This year’s team has never been able to work together. This year’s ADthenians are scattered across the globe, relegated to communicating with each other via Zoom meetings twice a week. Despite the challenges, they have refused to give up. This past year has taught the world that the future is uncertain, but one thing that is steadfast is the dedication the ADthenians have to their future success.

Only 11% of the nation’s creative directors are women. The ADthenians hope to increase that statistic upon graduation. They embrace the responsibility as an all-female team to perform well and be an exception to the lack of diversity in the industry. They are excited to not only complete the task at hand but also show the power of united women.  

 

ADthenian members: Salma Alejo ‘23, Yamilett Alvarez ‘24, Sara Cortes ‘21, Abigail Christie '21, Alexandra Hernandez ‘21, Jocelyn Moguel ‘22, Daniela Navarro '21, Emily Salazar ‘22, Mellanie Padilla Canas Valdez ‘23, Shannon Walsh '22 and Summer Woods ‘21.