Skip to Main Content

Executives in Residence

The Master in Business Administration program is distinguished by its Executive in Residence Program.  Members of the Council advise the faculty of the MBA program on current trends in the business world and about their expectations of MBA's that they hire.

The Executive in Residence program is designed to bring experienced and knowledgeable business leaders into the classroom where they share their expertise with the MBA students.  Executive in Residence present case studies to the students, are part of panel discussion on controversial topics and give guest lectures.

The accompanying photos are of a recent planning meeting of the Executive in Residence with members of the MBA faculty for the upcoming cohort. 

Executives In Residence Profiles

Max BacaMax Baca

Max Baca is currently involved in private investing in real estate and business ventures primarily in the hospitality and travel industry.

He is also involved in entrepreneurial education and coaching potential entrepreneurs.

Mr. Baca was involved for over 20 years in the development, construction and marketing of a variety of resorts, condominium and time share projects in Mexico and the United States. The projects in Mexico were in Puerto Vallarta and pioneered the time share concept.

Prior to his involvement in the international hospitality industry Mr. Baca held various management position at Security Pacific National Bank. He received his business management education at California Polytechnic University, Pomona.

Jeffrey CheungJeffrey Cheung

Jeffrey Cheung received his bachelor’s degree from Jinan University, Guangzhou, China and an MBA from Cal Poly Pomona. He has 20 year experience in providing consulting service in the areas of international trade, the establishment of joint venture and venture capital management. In addition, he has worked with numerous American and Chinese organizations arranging business conferences, trade fairs and executive training programs in both the US and China.

In the past fifteen years, he has been invited to conduct presentations on international business at Pepperdine University, Mount Saint Mary’s University, Fashion Institute of Design and Merchandising, and Jinan University, China.

Mr. Cheung is currently the Chairman of Los Angeles-Guangzhou Sister City Association, and a board member of the Los Angeles International Sister Cities Committee which is under the auspices of the Mayor of Los Angeles. Since late 1990s, he has been instrumental in promoting various types of exchange programs between Los Angeles and its sister city Guangzhou, China.

William CoffinWilliam Coffin

William F. Coffin is the Chairman of the Board and Founder of CCG Investor Relations Mr. Coffin is Chairman of the Board of CCG Investor Relations, and has been an investor relations counselor for more than 30 years. As an investor relations professional, Mr. Coffin is a senior advisor to numerous publicly held and private companies in a broad range of industries including healthcare, communications technologies, financial services, leisure and e-commerce. Mr. Coffin has assisted numerous clients in various corporate finance matters including more than 150 initial public offerings and follow-on financings, and has counseled and participated in a broad range of mergers and acquisitions.

Mr. Coffin has been a professor and lecturer in advanced economic communication theory for a number of years at Pepperdine University, the UCLA Anderson School of Business, and the Marshall School of Business at the University of Southern California (USC). Mr. Coffin received his Bachelor of Science degree in Business Administration from California State University, Los Angeles, and participated in the MBA program at the UCLA Anderson School of Management.

William T. HuddlestonWilliam T. Huddleston

William T. Huddleston retired from the National Aeronautics and Space Administration following a 30+ year career at NASA and the Department of Defense as Program Executive and Program Manager. While at NASA HQ, Washington DC, he directed the development and managed budgets in excess of 3 billion dollars for 13 individual science spacecraft manifested on Expendable Launch Vehicles and the Space Shuttle including the largest space science mission of the decade, the Chandra X-ray Observatory.

Mr. Huddleston was instrumental in incorporating educational components into two Space Shuttle missions resulting in the IMAX movie Destiny in Space, the first IMAX images of the Space Shuttle in orbit, and a real time astronomy lesson from space by on-board astronauts directed towards middle school students. He was awarded two NASA Exceptional Achievement Medals, the Silver Snoopy award on behalf of the astronauts in recognition of professional excellence greatly enhancing flight safety and mission success, and was inducted into the High School Hall of Fame for outstanding achievement in aerospace engineering.

He held adjunct professor of engineering and mathematics positions for 10 years in California and Maryland. Mr. Huddleston holds a Master of Science in Operations Research and a Master of Science in Mechanical Engineering from the University of Southern California and a Bachelor of Science in Mechanical Engineering from Northrop Institute of Technology.

Frederick W. HongFrederick W. Hong

Frederick W. Hong was the first California lawyer who was permitted to open a branch representative law office in China in 1993. For the past 18 years, Mr. Hong has been based in Guangzhou South China providing legal advice to cross borders business and legal transactions between the U.S. and China. He has a wealth of experience in representing U.S. companies in their foreign direct investments (FDI) in the People’s Republic of China, from their initial business set up advisory to becoming their general legal counsel in their operations in China. Mr. Hong also has a growing number of private enterprise clients from the PRC in their business transactions and inward investments in the U.S.

Mr. Hong founded his own Los Angeles law firm, Frederick W. Hong Law Offices, in 1977. The firm has at present an office in Pasadena, California and two offices in the cities of Guangzhou and Beijing in China. Mr. Hong received his Bachelor degree from the University of California, Berkeley and his Juris Doctor degree from the Loyola University School of Law in Los Angeles in 1995. He has been an active member of the State Bar of California.

Mr. Hong once served on the Board of Governors of the National Committee on U.S.-China Relations and the President of the Los Angeles-Guangzhou Sister City Association. Mr. Hong was also the President of the American Chamber of Commerce in Guangdong in 1996-1997. He is currently a member of the Board of Governor of AmCham South China, an Arbitrator in the Guangzhou City Arbitration Commission and an Honorary Citizen of the City of Guangzhou, China.

Kendall PeterPeter Kendall

Peter Kendall’s career in business management and human resources has been driven by a personal quest to lead and teach others to take ownership in a common strategic direction and the achievement of mutual goals while maximizing individual potential. He credits his success to his ability to create and lead an environment where individuals can freely express their ideas, learn and grow while working toward a common goal.

He has served in leadership positions in human resources, materials, consulting and general manager positions for a number of domestic and foreign multinational corporations. In his most recent role as Vice President of Human Resources, Peter was challenged to change the culture of an old-line, top-down managed manufacturing operation to an innovative, people-oriented, growth company culture focused on customer satisfaction.

Peter provides advice and counsel to both individuals and companies through his company, Kendall Associates. His unique background and experience provides a real world example of how to maximize both individual and company potential while, at the same time, having fun.

Merschen AlAl Merschen

Between his experience in teaching marketing at several universities and his practical experience in marketing research and advertising in St. Louis and Boston, Al Merschen has acquired a diverse and balanced background. Merschen founded Myriad Marketing in 1987 with initial clients from a variety of industries, however it was travel that captivated his real interest. Myriad Marketing specializes in providing strategic direction and tactical solutions for the travel and tourism industry. It offers a complete range of integrated marketing services for its clients including marketing, advertising, representation and custom publishing.

Al's efforts are focused on coordinating travel industry partnerships and overseeing

Myriad's growth. Always the teacher, he conducts marketing presentations throughout the world.

Barry PatmoreBarry Patmore

Barry Patmore is a management consultant, board advisor and community volunteer. For thirty-five years he was affiliated with Accenture (formerly Andersen Consulting) where his final position was as managing partner. He specialized in helping organizations plan, design, implement and manage high performance business operations. Among his other responsibilities were global management council, global quality leadership team, strategic planning task force and board nominating committee. He directed the creation of the firm’s first systems development process (Method/1) and quality assurance methodology.

From 2000 to 2006 Patmore was at Children’s Hospital Los Angeles, first as Interim CIO and later directing outsourcing of the IT function, IT strategic planning, and initiating a $50 million program to automate all clinical systems.

Mr. Patmore is actively involved as a member of boards of directors for a number of technology start ups and communications companies, as well as being an advisor to three early stage companies. He was also a trustee of Mount Saint Mary’s University, Harvey Mudd College, and Children’s Institute International. He serves on the California Council for Economic Education. Mr. Patmore received a B.Com. from University of British Columbia and MBA from Columbia University, New York.

Jim RoachJim Roach

Jim Roach, former Senior Vice President, American Honda Motor Company,spent 35 years with Honda before retiring two years ago. Jim’s backgroundincludes managerial and executive roles in Auto Sales, Parts and ServiceOperations, Customer Service, Power Equipment, Dealer Relations, Export Fixed Operations, Corporate Risk and Automobile Technical SupportServices.  He is currently the Vice Chairman of the Not For Profitorganization, I-Car, and serves Mount Saint Mary’s University in the capacityof Executive in Residence, MBA Program and also as an UndergraduateInstructor in the Weekend and Evening College.  Jim holds an MA fromMount Saint Mary’s University, and is a graduate of the Logistics Institute at Georgia Tech.



Han RuiHan Rui

Mr. Han Rui is Vice President of China Southern Power Grid (CSPG) International headquartered in Guangzhou, China. CSPG is ranked 152 on Fortune’s Global 500 list. Mr. Han has wide experience in international procurement and logistics for electric equipment for high voltage transmission, hydro power plants and coal fired power plants. His experience also includes investment projects in hydro power plants, coal fired power plants and transmission lines in China and South East Asia. Prior to joining China Southern Power Grid in 2004 Mr. Han was Chairman of the Board of Shenzhen, China Bo Da Hydro Power Investment Company. During his 25 year career he has had vast experience in procurement management, international negotiations and logistics.

Mr. Han graduated from Shandong Economic University with a degree in International Business and is an Economic Law graduate from Jinan University. He has also attended various training programs at Tsinghua University, Beijing, China Pudong Leadership Academy and Mount Saint Mary’s University

Dennis SignorovitchDennis Signorovitch

Dennis Signorovitch is a corporate communications strategist and mentor with nearly 30 years experience in communications leadership. His recent consulting clients include one of the nation’s leading defense contractors, a software company that develops secure, real time operating systems for aerospace and defense applications, and a company which provides on-line corporate ethics and compliance training to many leading corporations. Earlier in his career he was Vice President - Communications for Honeywell Aerospace responsible for the full range of media relations, advertising and marketing communications, executive communications, internal communications and community relations. He served in the same role for AlliedSignal Aerospace.

A strong proponent of reputation management and integrated communications, Signorovitch was the leading architect of the communications strategy that helped catapult AlliedSignal to first place from ninth among aerospace companies in Fortune Magazine's annual survey of most admired companies.

Throughout his career, Signorovitch has provided personal communications counseling to a number of executives who have gone on to leadership roles in industry. Currently he serves as a mentor to corporate communications leaders and professionals throughout the country.

He has led communications for a number of large, complex mergers and acquisitions including Bendix Corporation, the Signal Companies, King Radio Corporation, Sundstrand Data Control and Textron Lycoming with responsibility for media relations, the integration of advertising and branding strategies, and internal communications focused on the cultural transformation of the continuing business operations.

He received his undergraduate education at Georgetown University's School of Foreign Service and his MA from Old Dominion University.

Bev ThelanderBev Thelander

Bev Thelander spent most of her career working for large multinational corporations, including executive positions at ARCO, Universal Studios Group and AECOM. In addition to extensive experience in financial functions, she has managed marketing and operations organizations, headed internal and external communications for a Fortune 100 corporation, and been the executive lead in business transformation projects involving business process redesign and major systems implementations.

Since 2004, Bev Thelander has provided strategic and operational consulting guidance at the board and executive level for a number of companies as well as serving on the board of directors of Chesapeake Corporation where she chairs the Corporate Governance and Nominating Committee and serves on the Audit Committee. Previously she served on the Corporate Advisory Board for the University of Michigan Business School and on the boards of Leadership California and the Organization of Women Executives.  Bev has both an MBA in Finance and a BA in Economics from UCLA. 

James WendollJames A. Wendoll

During his 40-year business career, James A. Wendoll has served as Senior Vice President and Chief Financial Officer for the U.S. subsidiary of a foreign owned construction materials company, Director – Financial Advisory Services for a Big 6 international accounting firm, and held financial management positions in two Fortune 500 companies. Mr. Wendoll’s experience includes extensive involvement in business and strategic planning, treasury management, financial reporting, provision of capital, debt restructuring, and preparation of financial forecasts and economic feasibility studies.

Mr. Wendoll has led over 150 acquisition and divestiture projects during his career including: definition of strategic objectives, searches for acquisition candidates, acquisition negotiations and financing arrangements, business modeling, operational due diligence, and support during post-acquisition integration of business operations.

Mr. Wendoll is currently a Trustee of a multi-employer pension plan, and he has served as a Board member in various not-for-profit organizations as well as private company corporate boards. He has served as course chairman for seminars sponsored by the California Society of Municipal Finance Officers and by the American Management Association.

Robert WendollRobert Wendoll

Robert Wendoll is the Director of Environmental Affairs for Dunn-Edwards Corporation, Los Angeles, California. He has been with Dunn-Edwards for twenty-eight years, out of a total of thirty-six years in the paint and coatings industry. His current duties include monitoring environmental, health & safety laws and regulations, determining specific applicability to Dunn-Edwards, and designing and implementing compliance measures and programs. He also has frequent interaction with legislators and regulators engaged in the development of new or amended laws and regulations.

From 1990 to 1999, Mr. Wendoll was the Chairman of an industry group known as EL RAP (the Environmental Legislative & Regulatory Advocacy Program of the California Paint & Coatings Industry Alliance). He was also a member of the California Paint Council Steering Committee, has participated in the Community Air Quality Task Force of the Economic Development Corporation of Los Angeles County, the California Integrated Waste Management Boards Paint Recycling Task Force, and U.S. EPAs former Architectural Coatings Regulatory Negotiation (Reg-Neg) Committee. He served as the Private Sector Co-Chair of the Executive Steering Committee of NARSTO (a North American international consortium of government, industry and academia for atmospheric research to support air quality management), and was also Co-Chair of its Reactivity Research Working Group. He is currently participating in the University of Massachusetts Product Stewardship Institutes Paint Product Stewardship Initiative on management of post-consumer paint.

Mr. Wendoll is a native of Chicago, Illinois, a graduate of the University of California at Berkeley, and a current resident of Long Beach, California. His wife is a Diagnostic Imaging Specialist, and they have a college-age daughter.