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Professional Development and Certificate Programs

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Digital Marketing

Earn your Certificate in Digital Marketing

This program will provide students with analytical and critical thinking skills in the domain of marketing, as well as the ability to build and run digital marketing initiatives.

Learn how to articulate and understand the role of various web-based marketing channels within the content of the larger marketing mix. Explore ways to design and implement marketing campaigns and analyze their successes or failures in multiple channels. 

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What is Digital Marketing?

Digital marketing connects us directly to our favorite brands. From must-follow social feeds to customized email campaigns, every industry needs digital teams who can speak directly to consumers. Companies now invest $220 billion per year in mobile ads. And that number is rising: By 2026, 68% of all advertising budgets will go to digital campaigns. That’s why digital marketing is one of the fastest-growing fields.

Digital marketing is a high-growth field with a big skills gap. That means current employees can’t do what companies want or need. And the best way to learn these skills? A Certificate in Digital Marketing from Mount Saint Mary’s University Los Angeles.

Admission and Aid

Certificate in Digital Marketing Courses

CourseNamePrerequisitesHours
BUS 160 Principles of Marketing   3
DMC I Social Media Marketing None 3
DMC II Email Marketing None 3
DMC III SEO and SEM   DMC I
DMC IV   Digital Marketing Analytics  DMC I, II, or III
DMC V   Viral and Organic Growth  None
Total Credit Hours      18 

Students will become proficient in the use of the following marketing channels:

  • Social media (Facebook, Instagram, Twitter and others as relevant)
  • Email
  • Paid Search
  • Organic Search

In order to use these channels, students will become familiar with the following tools:

  • Facebook Business Manager
  • Active Campaign
  • Google Adwords
  • Google Analytics
  • Google Tag Manager
  • Other tools as relevant

Plus, students will earn professional certifications from both Hubspot and Google.

 

Student Learning Outcomes


With a Certificate in Digital Marketing from Mount Saint Mary’s University, students will be able to:

  • Identify marketing opportunities and create cross-channel marketing strategies to meet those opportunities
  • Design, justify and assess the impact of campaigns across the full range of popular digital channels
  • Build effective content marketing strategies and support them with fundamental content creation skills
  • Assess the effectiveness of cross-channel campaigns in relation to broader business objectives