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Mount Marketing Students Soar in Competition

March 15, 2006 -- Four marketing students in the Business Administration Department have put together a marketing plan for a Los Angeles nonprofit that is a top contender for honors from the Southern California chapter of the American Marketing Association.

This is the first year students from the Mount have entered the competition for college marketing students put on by the association, said Keith Gosselin, a full-time instructor who heads the marketing program. Students Paulette Thomas, Katherine Taylor,
Hana Kim, and Roxy Piaskowski, all seniors, must now present their plan for the Museum of Tolerance to decision-makers at the museum.

For first place honors, the students would receive a plaque from the association and be awarded to a networking awards dinner to meet with marketing professionals. The experience also may be listed on their resumes.

“The students came up with a very low-cost, very creative, very unique marketing plan incorporating ideas that were extracted from other nonprofits,” Gosselin said. He added that more specifics about the plan will remain confidential at the request of the museum. “This competition really helps our students have a true-to-life experience,” he said. “There is quite a bit of recognition within the marketing community if they win.”

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